Hey.. it's a Billboard challenge.. All about advertising, and I think this works well. I think this shot works well without even the title.. and definitely needs no text.
Post-Processing:
Cropping, resizing, a bit of levels work, colorization for duotone, USM, and a bit of dodging.
Statistics
Place: 25 out of 148 Avg (all users): 6.1990 Avg (commenters): 7.2222 Avg (participants): 6.0899 Avg (non-participants): 6.2821 Views since voting: 1188 Views during voting: 373 Votes: 206 Comments: 15 Favorites: 0
Composition: 9, I like how the crop doesn't show all of the box or controller
Technical: 8, good lighting
Appeal: 7
Challenge: 9
Overall Calculated Average Score: 8
My evaluation method of this challenge is as follows:
1. Did you catch my eye while I was driving by? Yes.
2. If I didn't catch the text while I was driving, did you intrigue me enough to look for this billboard again? No words needed.
3. Did you sell your stuff to me? I am not interested at all in the product and unfortunately you did not change that.
4. Extra thoughts: the photo is wonderful technically. The product is not unique enough to make me want to look for it over and over, but it is also not annoying as many billboards. It is pleasent, esthetic and it attracts bigger crowd then kids.
IMO this is a very good billboard. (8)
ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.
billboards are a science unto themselves. a lot of research has gone into determining just how much information a person can digest and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.
the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
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excellent shot! as for a billboard, it could stand to have a bit more negative space. you might consider slightly adjusting your perspective to come over the controller in a way that would make the brandname stand out a little more. but, all the same, solid work! great job with the lighting. no doubt this would get your message across very quickly.
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congrats on your top-25! keep it up!
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