I agree with the sentiment indeed! For Apple though, it's not really they're style, but for [a PC] this would be a clean approach and the product speaks for itself.
My evaluation method of this challenge is as follows:
1. Did you catch my eye while I was driving by? Not sure. I think the colors are a bit too light.
2. If I didn't catch the text while I was driving, did you intrigue me enough to look for this billboard again? If I saw your billboard I wouldn't need any words.
3. Did you sell your stuff to me? Yes.
4. Extra thoughts: Needs a lot more contrast. Don't forget people see billboards sometimes at 40MpH. They need to catch your shapes, to recognize it well enough to be able to identify it later in the store.
As an add in the newspaper though, you would have a great success. The powerbook does look sexy. I'd buy it!
In the billboard challenge I gave you a 7.
It might look nicer if the keyboard part wasn't so out of focus. I know you were probably going for a softer image, but in this case, it may hurt the image a little.
ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.
billboards are a science unto themselves. a lot of research has gone into determining just how much information a person can digest and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.
the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
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