A little too psychedelic by itself as a photograph for my taste. As a billboard, there is too much going on and I'm afraid your message is lost in the detail...
TC
My evaluation method of this challenge is as follows:
1. Did you catch my eye while I was driving by? Yes.
2. If I didn't catch the text while I was driving, did you intrigue me enough to look for this billboard again? Yes.
3. Did you sell your stuff to me? hmm... I think so.
4. Extra thoughts: Could be so much better withough the hot area at the front. Also, get rid of the border (6)
I love your idea, but if you were going to leave a couple people in color, you should have picked someone facing the camera. Perhaps the woman in the center. 8
Nice concept. Its a little busy though and I found myself working to find the message. You might have dropped the contrast on the desaturated people to help reduce their importance.
ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.
billboards are a science unto themselves. a lot of research has gone into determining just how much information a person can digest and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.
the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
Good concept, but I see 2 problems: I think you should've just gone with one colored subject instead of two and... Stnading out from the crowd by means of your Health Insurance????
i like it, im not sure about the person in red? or the one in blue? why did you place two of them in colours? my eyes jump from one to the other and can't find the relationship
all in all i like it
Interesting crowd scene, but way too busy for a billboard image. The selective desat hasn't really helped those two stand out from the crowd. And I'm not sure how standing out from the crowd relates to medical care...
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