Great shot and great timing. I like that the mouth is the only bit of strong color. Draws you right into the expression. Lots of great texture in this shot as well. Can almost feel the rocks.
My evaluation method of this challenge is as follows:
1. Did you catch my eye while I was driving by? Yes.
2. If I didn't catch the text while I was driving, did you intrigue me enough to look for this billboard again? I think so.
3. Did you sell your stuff to me? I think you did.
4. Extra thoughts: Beautiful photo.
Although it has a very strong zoo feeling to it rather then the actual wildlife.
The expression on the Gorilla's face is a little bit disturbing. Makes me think more of the extinct animals then on the ones we should still preseve.
but as a billboard I think it works pretty well. (8)
ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.
billboards are a science unto themselves. a lot of research has gone into determining just how much information a person can digest and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.
the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
Contrast is too low for my taste. I find the shot sends a kind of a wierd, undecipherable message. I don't think of apes as representing wildlife. And I think of zoos as being the method of last resort - habitat preservation being the first method of choice. Cognitive dissonance frequently will not play a big role in scoring a photo, but I think in billboards it is of more importance.
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