ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.
billboards are a science unto themselves. a lot of research has gone into determining just how much information a person can digest and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.
the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
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nice idea for a billboard. the image definitely would work to get your message across. this is one time where the soft focus doesn't really matter, because you have enough detail for the image to come across at a distance, even at a high speed. good work there. compositionally, it is a bit tightly cropped, and a little too much full-frame. you need to be mindful of where the text would actually go if this were to be a billboard. all the same, i hope this does well for you. good luck!
This is one of those images that would have been more dramatic in black & white. I'd like to have seen a little sharper focus on her nose and lips though.
I like the composition of this. It's stronger than being center. I do think it would be better in b/w. It would set the mood. However, nicely done. The look in her eyes and on her face says it all.
What an impact. Technically the picture needs a bit of punch on the eyes, more contrast, blur the background etc. in my opinion.. still.. it packs a whallop.