I read the other comments and don't touch the sign. Maybe tone the color down, but the sign gives the image feeling. Kind of a ageing city or uban decay theme. Papered up windows in a vacant brick building. That is why the bright colors don't work for me. I would expect something a little less cheery and a little more gray.
I like this concept. I think that the yellow sign might have distracted me from looking at the two people at first, so it took me a minute to try and figure the message. The message might be easier to pick out if it were cropped out?
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