One of my favorite things in life is a warm mug of hot cocoa! When this challenge came up I decided this would be the best choice!
It took me a few tries to get this shot, I tried it with a flash and without, this is without the flash but with added light from the overhead fixture and I brought in another lamp.
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good idea for an ad, could be improved by simplifying the layout, try removing an element or two. actually, if you just composed a tight vertical of the hershy's can with the pan of cocoa in the foreground it would work better
presumably you preferred the brand label on the shadow side. that's a nice deviation from the norm. however the shot seems to lack emphasis. the spoon is distractingly reflecting a lot of your side light, also.
I think this image is a bit too busy to be an effective advertisement. I don't think it needed the milk bottle to be in the shot, and the stovetop is just a bit extraneous. I think just the cup with those little cakes and the cocoa tin could have been enough, maybe with some other table setting type things? Still, it made me go mmmmmmm :)
Looks almost as though you took the picture direct from a TV.. sort of a still shot from video. Not the most exciting compo, but without a doubt, nearly perfect from a professional look point of view.
Composition and lighting. I think you may have to many items or too much space between them. Imo a close-up of Hershey produce and the mug setup would have made a stronger picture. Maybe the milk in the background? This photo reminds me of something from an old issue of a woman's magazine. I almost can imagine the hot cocoa recipe printed to the side. You may not have sold me any cocoa but you did a great joke on meeting the challenge.