Was there a little camera shake until / after your flash fired? I can't decide if the movement is distracting or helps add focus to the sign. Maybe softer or more consistant bidirrectional movement would clear it up a little
Challenge: 6
Compsition: 5 Maybe another angle would have given it a better feel.
Technical: 7 I like the bokeh effect and the halo outline of the sign.
Appeal: 6 Just not giving me the wow that I want.
Overall: 6