Love the photograph (Exceptional creativity!), but I also have to agree it's too blurry. Hint: For action, try your best to focus on the EYES of animals. You'll have a better chance the camera will focus correctly. It seems your camera focused on the tags instead.
At first glance I thought this was a projectile vomitting cat - Perhaps your cat chasing a catnip filled object, showing motion trails would better explain the catnip thing (?) - little unsure what it is your ad is addressing.
A clever play on the got milk ads, but the focus really harms this one I think. Instead of a cat trying to get at the catnip, as gross as it sounds, to me it looks like a cat projectile vomiting. I think a sharper focus would have prevented this.
You have one scary-looking cat!! Picture would be improved if the focus was on the cat's head and not the background and if the ear wasn't chopped off. Love the angle of the photo and the idea though.
I was worried from the thumbnail that this cat was in the midst of furballing or something.... My cats have this thing about projectile vomiting, unfortunately :)
I don't think the motion blur on the face really helps this picture. The expression on the cat is interesting though. The background is very dull.
You should have put more time into getting the cat in focus and set up a better back drop if you were going to bother to take the picture and I don't think the image sells catnip.
Sadly the motion, focus, and darkness keep us from seeing what this is?? I do see the cat but what is this an ad for? Selling green leaves? I see by the title it's catnip, but we don't see it.
That is just freaky looking. I'm gonna have nightmares now. I don't think you are supposed to scare your viewers, unless this is an advertisement against drugs or for a horror movie.
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