It was hard at first to tell what this is, but that made it even more special. I think this works well as an abstract-it would be hard for someone without the title to see the word (I think!) One of my favorites from the challenge. Nice work.
Nice compostion. I like the way you got just enough of the other letters to indicate what the sign says, but not so much that it competes with the O. Brilliant colors - was the sign linternally lighted?
i like it, without the title i had no idea what it was, but i had looked at it for a while before i even read the title so when i did and realized what it was it made me laugh about how stupid i am :P