I think that maybe simplifying this setup a little would make a more attractive shot. With all these shapes and colors piled together I don't see a natural focal point or path for the eye. Maybe using a deeper depth of field would help to bring the front and back die into focus as well.
This photo is a little dark for me. I think that if there were a bit more light, it would be a lot brighter and have more punch. I almost missed the dark dice in the lower left. also, I'm sure you heard this already, the plural of dice, IS dice. I think the brightly colored chips takes away from the dice. ~Heather~
I think the pink chips will take away from this photo. I don't really know why. Also maybe only 2 colors of dice, 6 white and 1 red, like a broken patteren