Great idea but something like this needs to POP and this just falls flat. Looks like you accidentally blew out the highlights in the pepper and instead of reshooting you tried to fix it. I applaud you for not oversaturating, and the flame lettering is really well done. Top half gets a 7, bottom half a 5.
One thing you should try: a polarizer. The white (actually bluish, because your white balance is a little off) reflections really stick out at me. A polarizer should cut those down.
If you had used peppers that are actually hot this would have been a much better photograph. I just can't buy the Hot Peppers part from normal every day bell peppers.
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