Interesting shot :). There's something really appealing to me in the way the lettering appears out of the milk. Nice black and white, and great composition.
Somehow this looks so classic, so early twentieth century. Very cool.
Nice subtle angle of the text, I like it how the milk diffuses the upper and lower text to create a really strong "BACK".
This is something I would go and look at in a museum/gallery. Very nice.
This is just a fantastic idea...................your sooooooo clever. What a great idea. Wow. I give many 9's and few 10's. This is a 10 for originality. Bravo to you.