I see some occasional signs like this in my own community. They are usually wrapped up like this when they are new and not actually in use yet. The city road crew usually does this to alert the drivers that there is a new sign coming and to make people aware of it before it actually comes into use.
I like your choice of a shallow depth of field on this photo in order to help isloate your subject against the background. I only see one comment in your comments that suggests more depth of field, and I heartily diasgree with that.
To improve the overall impact of this photo, I believe that showing a little more of the sign post would have been a good idea. Your "lollipop" concept may be slightly weakened by not having more of the 'stick' visible :)
The 717 is a great camera... Keep up the good work!
I like the shallow depth of field - it brings attention to the sign. I think you may have cropped it a little too tightly though, especially at the top. With the shallow depth of field I would have tried to include a bit more background - it wouldn't have distracted the viewer much. Also, since you chose a new sign (still wrapped up) I was expecting something in the title to reflect that fact, like "brand new lollipop" or "coming to a street near you soon". The focus and exposure win good points though.
Great, you've got the song stuck in my head. Hm. The right side seems a bit washed out and/or overexposed. And to get the "lollipop" concept across, you might have included some of the pole (stick).