Let me first say that I think this is the best shot that I did, it was the most work to set up, all others where done in about 5 to 10 minutes, this one took me about 4 hours in total, just to get it somewhere near what I was thinking.
I like it because of:
Meets the challenge: YES, the title and the subject suggest you scrubbing yourself down with this.
Technicaly good photo: Not bad, not bad at all, hey, it's my hobby, if I am pleased who cares.
Interesting photo: Yes, I think that the warm color of the gold and the harshness of the brush make it interesting, also the use of negative space works well.
Interesting subject: No, its just a stupid ugly looking everyday object.
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I might have liked it a bit better if it had been cropped maybe a different way or had something else in the picture... over all though, nice color, good picture.
A very good idea, I like the minimalistic feel of the shot and the title. This hits really hits the feel part. I really want to touch this scrub. The color and lighting is fantastic. I also think you use space very creatively.