A good picture captures the viewer. I foundmyself looking at this one for allot longer than any other in this challange. Iphone is of course a writing implement of the new age what got me stuck was the etch A Sketch, until it dawned on me its a cover :D message could have been a something a bit more emotive, the colour treatment doesn't enhance the image, the cropping inclused a few objects of unknown type. +2 for stopping me in my tracks while voting. (9)
What's in the background? That is distracting! I am wondering how you pulled this concept off and if it meets the rules for this challenge. It is a great idea! Not sure about the black and white. It is very dull and blahhhhhh. 4