I like the shot overall. I think that if there was some blur to the gauges at the top, it would have made the keys pool Also, there seems to be a reflection of light on the keychain (the silver part), throwing it off a little for me.
This is a great idea and I hope it does well for you.
I don't take the border into consideration when rating an image, but I think the red stroke competes with your image rather than enhancing it. This image is very strong and can stand alone without help from a decorative border.
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