This is not standardised in any way.. When pricing jobs I have never referred to this list and neither have any of the working photographers I know. Its a guide - take it or leave it. Lets face it, someone will always try to undercut you.
It's a flexible list based on actual fees paid. Tony asked for a guide and this is an excellent (and widely used) base for calculating and negotiating. Just because you don't use it doesn't mean it isn't used ;)
