Originally posted by Prof_Fate:
Most people expect to buy portraiture in a package. Your goal is to sell them a LARGE print, framed, for their house. Why? Profit sure, but many people will see it and ask about it and get you more business. The kids will grow and style will change (clothes, hair) and they'll want a new one. If it's a small image (8x10, 11x14) it's not going ot be seen as much, be as impressive, or be replaced as often.
The easiest way to sell large prints is to have them on display, to have them as the focal point of your packages, to shoot a lot of scenery with the family so they'll need a large print to see themselves properly.
At the shoot do more than the one big group - take an hour and do each person, each couple or kids, subgroups, etc.
Then you offer a 'one hour on location, 24x36 framed canvas print and 10 gift prints' for $X. |
Excellent advice, sir!
When I did senior portraits I just charged a sitting fee and the cost of prints, but I see the better logic here. |
