As I posted previously... A local smoothie company based here in Washington which has approximately 50 stores and growing contacted me wanting to be their photographer for building a new image bank for their advertising. They are wanting images of their product-various flavors and ingredients etc..., their stores, their employees, their customers, and some photos with some of their models for fitness images for the companies use.
I met with their VP of operations and EVP of Business Development this morning. They showed me some of the previous work that had been done for them and what changes they wanted and how they wanted to update the images for their marketing team.
OF COURSE, when I asked about their budget they tip toed around the subject and wouldn't throw out any ballpark figures except that they were a smaller company growing and needed to keep their budget low. They also made sure to point out the advantages of further opportunity's through their company for future marketing work and pumped that up as much as possible. Now I understand they must have a lower budget, otherwise they would be approaching a known commercial photographer etc... instead of me. I got recommended to them although I didn't get the details of who from.
Here is the bottom line, I think this is a great opportunity. It could open many doors for me, and as I am just getting my photography business started and struggling with new bills every-time I turn the corner this job is really important for me to get. I am having a very hard first time deciding on pricing.
They have made it clear that they are wanting to do an image buyout. They want full rights to the photos afterwards. I did make it clear that a buyout was going to be much more expensive then usage rights and they just re-confirmed that was fine and that is what they wanted. To me that is fine because the resulting images having a TM product will not have much future value to me. I am not really involved with stock photography at the moment and don't have plans to get into it anytime in the immediate future. I did let them know I wanted basic rights to be able to use selected photos in my portfolio however.
Based off my rates that I have used for other areas of photography I am thinking of this:
Creative Fee- Daily $1000 Half Day $500
Buyout per image is where I am really at a toss up... overall they may want anywhere from 20-50 images when it is all said and done.
For the more experienced photographers on here who have done similar work, if you were in my situation what do you think is reasonable?
Help is greatly greatly appreciated folks!
Message edited by author 2008-01-04 18:26:56. |
