Your questions are the same I'd ask... but, they are all about the PHOTOGRAPHER's work. Try thinking of it from the client's end.
What medium will the images be used for (print, online, billboards)
How many copies will be used (500,000 run magazine, or 1 - 8x10 @ their salon?)
How long do they want to license good for?
I'm by no means an expert in this area, but that should get you headed in the right direction... ;)
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