I read this idea on another forum today and just LOVE LOVE LOVE it! :)
......idea from John Paul Caponigro, when he spoke at IUSA in New Orleans a few years back. I have about 40 wallets with my business info and logo in my case, with about 10-15 different images. When someone asks if I have a card, I get them all out, and say, sure, pick your favorite, and I fan them out. They *always* ask if they can see them all, and right there on the spot, I got a stranger to see my portfolio, and at least see my name at least 15 times. They always take one of the pics and frequently take several different ones. .......
That IS brilliant! But then, he's Caponigro and his work is WORTH looking at. This wouldn't work sow ell if it was 15-20 different images that are all competent-but-boring...
I've been doing that for about a year with 'moo' cards. I have 10 different designs on the cards. People fight over which ones they want to have. Works really well. A mini-portfolio review, people pass them around, talk about them, want to take more than one.
In particular, I have them spread across different subject areas that I'm interested in. A couple are sporting images. A few are music/ club shots. Another couple are landscapes. A couple are interesting portraits. The last two are themes local to Austin. I'm usually trying to hand my card out to people on those areas that I'm interested in and I can tell which sort of subjects people are curious about by what they pick.
I'm usually trying to hand my card out to people on those areas that I'm interested in and I can tell which sort of subjects people are curious about by what they pick.
I'm considering next time making them 5 parts of an image that would work together, interchangeably, to make people collect them.
Either that or take 5 full length portraits of different people and make them a mix/ match head swapping game, sort of along these lines, but with different people.
...I have about 40 wallets with my business info and logo in my case...
Was that business info on the front of the image or on the back. If on the back, does anybody have a cool way of getting more than one line printed, stamped, or glued to the back of a wallet sized photo?
For some time now, I've been doing this (I have about 20 different images on my biz cards) - and just like people have stated here, it makes a difference! People look through them all (always) and usually take more than one. It works! I design and print my own (you can get clean edge business card packages/sheets at OfficeMax, Staples, etc.), so I can frequently update the images I use.
