Hi, everyone! I thought I'd check with all of you to get some feedback on this. I do alot of freelance work and have been asked to do some editing on shots taken by someone else for a high-end cake and dessert business to prepare them for both online viewing and print media. Normally, I would charge $85/hr. to both shoot and process. For just PP work, my thought was to charge $20/hr. - does this seem reasonable? I'm in the Baltimore/DC area. Any feedback from you all? Thanks!
Way too many variables on this.
Is it basic editing? Is it fixing bad lighting / exposure? Is it for large prints or just smaller web-viewable shots? Is it special demands as per the customer? Is it restoration work?
I would think basic "tweaking" of an image to add some wow to it would fall under an umbrella of around $50 per image, with the other end of the spectrum being $100/hr with a cap of $300/image for custom work & restorations.
I would think charging by the type of editing would be an option.
Establish an editing system and charge accordingly.
Editing:
Level 1: Basic editing and cropping
Level 2: Includes level 1 plus extra editing techniques.
Level 3: Includes levels 1 & 2 plus plus extra editing techniques.
Level 4: Includes levels 1-2-3 plus extra editing techniques.
Level 5: Includes all levels plus the most advance techniques.
You can assign each level a certain amount of editing and charge per level of editing.
for portraiture, i charge $40 flat rate for advanced editing - that means cleaning up severe acne, glamour shots with retouching etc. i'd say $40/hour is fair.
I would think charging by the type of editing would be an option.
Establish an editing system and charge accordingly.
Editing:
Level 1: Basic editing and cropping
Level 2: Includes level 1 plus extra editing techniques.
Level 3: Includes levels 1 & 2 plus plus extra editing techniques.
Level 4: Includes levels 1-2-3 plus extra editing techniques.
Level 5: Includes all levels plus the most advance techniques.
You can assign each level a certain amount of editing and charge per level of editing.
Way too many variables on this.
Is it basic editing? Is it fixing bad lighting / exposure? Is it for large prints or just smaller web-viewable shots? Is it special demands as per the customer? Is it restoration work?
I would think basic "tweaking" of an image to add some wow to it would fall under an umbrella of around $50 per image, with the other end of the spectrum being $100/hr with a cap of $300/image for custom work & restorations.
It could be all of the above. My understanding at this point is that for right now I will be editing images for both web and some print advertising. I will also be doing some shooting for them at times. Hopefully I'll be able to get more specific information when I talk with them tomorrow. Another question I have is....if I shoot *for* them, do they then own the images and all copyrights or do I? If they use one of my shots for advertising, can I request a photo credit for it? Sheesh....so many things to consider...
I would keep things simple and charge one rate for everything. Customers are just going to be confused with a multi-level pricing structure. They'll see your lower rate and wonder why they can't get that for what they need. Just tell them I charge x amount per hour and for your work I estimate 2 hours time or whatever time you think it will take. End of confusion.
