You do not choose price.
It's calculated depending on what kind of usage (online, regular print, poster, billboard etc), what size it will be printed, what distribution the item has (worldwide costs more than just finland, for example) and so on.
It can be fairly low (<$100) or extremely high if you're lucky enough for someone to want to use it in a widely distributed, long lasting (book rather than one issue of periodical magazine), high volume book or big poster campaign.
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