We were searching the internet for striking photography of Louisville KY and found your photo of the Louisville Bridge. He was wondering what your thoughts would be of possibly licensing the photograph for use in advertisements.
This is just something we were considering and understand that your opinion is imperative before further consideration of this idea.
Please let me know your thoughts when you have a moment.
Thanks so much and have a great day!
...about this image...
So now my question to all you experts out there is...what do I charge them? I know it depends on how big the ad is and how many are going to be made (distribution size) right? But can someone help me narrow this down more? I have told them I would be honored but haven't mentioned anything about price yet. I figured it would be best to find out how they plan to use it first.
It all depends.. Is it an image that you constantly have inquiries about? Or is it a big seller on some micro-stock site? Is it a photo you come back to time and time again to marvel over, or is it just up on your website gathering dust?
Stick a price of $400 on it then negotiate.. lets face it, it could be $400 more than you had yesterday!
However remember they may of found similar images and contacted the 'tog and they may put a lower price in!
Lots of ways to answer this. You need to ask them some questions.
Do they want it exclusively (only they can use it in that time period agreed on)?
What kind of advertisement? magazine, TV, web only?
then you can go here and get some ideas.
//photographersindex.com/price-adv-calc.htm
BINGO!!! looks like we have a winner here, johnny!
either they do have a budget, or they don't.
if they do, then their number is either acceptable, or it isn't.
if it isn't, they'll either budge, or they won't.
if they won't budge, then the visibility is worth it, or it isn't.
if it just isn't worth it, then it's just not worth it.
if they don't have a budget, then it's going to be pretty tough...
btw, do you have a high-quality high-res (300dpi) version of the image? because that's what they're going to want if they're doing any glossy printing.
lastly, congrats! it's always a buzz and a half to get those calls and notes.
Just for reference, I sold a license for a shot last year to a printing company in Chicago that wanted to use it for internal promotion to all their customers (mostly large companies, nationwide). They wanted to print large scale blowups with a machine that they use, to show off the quality they could get from DSLR images. Their internal distribution was to be around 500, and it was not for profit (other than the fact they were hoping to get new business as a result). They paid me $500 for the shot you see below, I had to supply them with the original RAW file. They sent me about 10 copies (3 FEET by 5 FEET) of my shot. They're amazing! I can't wait to mount it to a wall, then take a picture of me holding an 8x10 of the same shot!
Marksimms-no I've never had inquires about this image (well none of mine really) so this is one that sits around collecting dust but it is one of my favorites.
dacrazyn-That's what I was looking for but couldn't remember all the variables I should ask about, good point about exclusive rights. Thanks for the link, added to favorites.
Spazmoo99--I hadn't thought of just asking their budget, great idea.
skiprow-When I was posting this there were a couple people in particular I was hoping would respond it but couldn't remember all the names, you were one I was really looking for cause of your experience. I do have the original RAW file so hopefully that is good enough for them, I really don't know what type of advertising they are going to be doing but I hope it's HUGE! lol.
Strangehost-That is truly a cool shot. $400-500 is sounding like the place I need to start.
Scarbrd-lol my brother-in-law said to ask for $100,000 but I like your idea better. Wonder why you never get it though?
I also told them I have other images similar to this one of the city across the river so hopefully they'll find more they like ;).
Again thank you everyone for your help with this, I can't wait to talk to them again...I'll keep you posted.
$400-500 is sounding like the place I need to start.
stop! it's the other way around... ;-)
"$400-500 is sounding like the place I would feel comfortable winding up"
they might have more budgeted than that, but will really be glad to drop to your number without even letting you know what they were willing to pay.
they might have budgeted less, but are willing to move up to meet you. as mentioned by others, it might depend on how they want to use it (obviously, it will be worth more if it's going be highly visible).
every now and then, buyers will pay a lot more than what you expected (remember alanfreed's pittsburgh shot?), but that is the exception.
maybe check out some articles online, or hit a bookstore and browse through some stuff on 'the art of negotiating' ;-) good luck!
Can't add anything but kudos... it's a great shot.
And strangehost, wow, I think the 10 three by five feet prints are probably a worthy payment on their own let alone the additional fee so well done to you too!
"$400-500 is sounding like the place I would feel comfortable winding up"
they might have more budgeted than that, but will really be glad to drop to your number without even letting you know what they were willing to pay.
I agree with Skip. If they're asking you to name a figure, tell them you've done some research and talked to other photographers, and that you think $800-1000 is the ballpark, then let them counter offer.
Sounds like a HECK of a festival ... "Only $199.95 per person! ($219.95 after Feb. 28, '07)"
Congratulations ... Don't forget the exposure of your work part of it and to define how and how big your photo credit is going to be presented (on or below) your photo.
