I think this has been mentioned before and I don't know how easy it is to implement, but I would love to be able to offer different discounts to groups of people (DPCers, friends & family, work colleagues). Preferably using a discount code or something.
For example, I'd love to be able to give family a 50% discount (or charge cost, whichever is the higher amount), work colleagues a 10% discount and DPCers and friends a 25% discount, something like that.
I would post a message on the company bulletin board to say "10% discount", email me to receive the code. That kind of thing. People love to think they get a bargain :)
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