Now that you've "discovered" it, here is little trick I just learned regarding it:
The manual for G2 indicates that at full optical zoom, the closest I can get is 8 inches, whereas without zoom it is 2.5 inches. At first I thought to myself: "How stupid. Why would you want to be farther away for a macro shot." It took me a while, but I finally realized that the shot actually is a much closer shot.
Try it yourself, set your camera to full optical zoom, take the recommended distance and then notice how much larger the photo is.
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