wow, we're already making defensive ad campaigns about how great reality is.
I didn't see it as defensive so much as without these photographers, AI wouldn't have anything to generate . . . . so keep on keeping on because our reality (so far) exceeds AI. I was hoping they would put the same prompts in to AI and see what it generates a compare and contrast kind of thing.
AI's not fazed me one iota. It's very cool and imaginative. I love innovative progress and technology. But AI doesn't see the world like I do..... And I shoot the world I see with a Nikon.
The campaign is a clever way for Nikon to remind people of the value of human creativity and imagination. It also taps into a growing concern about the impact of AI on the creative industries.
I imagine artists who painted portraits were upset when cameras were developed. I have no interest in using AI to create an image, but it's hard to put the genie back in the bottle.