excellent advice, through and through. at the risk of being verbose, i'll offer the following.
Usage Details
Usage Type: Editorial
Usage Details: TV - Editorial
Duration: Up To 1 month
Transmissions: Unlimited Transmissions
Placement: Use In Body Of Show
Region of Use: United States
Calculator Price : US$264.90
these were the closest parameters i could figure to plug in using this online stock photo price calculator. i purposefully tried to come up with the lowest possible price so that you won't completely blow them away.
when i wind up in situation like this, i let the "potential client" know that i'm using industry standard pricing tools to come up with a baseline estimate that i will individual tailor to their situation. i've only had one situation where i wasn't able to get something reasonable from the licensee.
ditto the suggestion to always send an invoice showing the full amount of the license value when comping someone usage of an image. this is also another place to stress the usage terms of the comped image. i have to do this with a couple local weeklies when i comp them images from my kid's activities, just to make sure they understand they are not to sell/give away prints or digital copies of the images.
if you have these images available through a website, you will want to make sure that you don't have any low-ball, one-size fits all pricing. make sure your verbiage reflects 1) the prices shown are for personal-use only, and 2) you welcome commercial-use inquiries so that you can provide custom pricing. you don't want someone thinking they can pay some ludicrously low price and then be able to do whatever they want with it...
good luck! |
