Here is an article about putting together an estimate for a "Lifestyle & Advertising" shoot for a hotel to use in print and on their website -- the image licensing fees and costs of travel, models, stylists, etc.
Pricing & Negotiating: Hotel Lifestyle & Advertising Shoot A whole different world than me puttering around with my camera.
We used to prepare estimates like that and do work like this. Not on quite that scale, but still... It sounds like a lot of money, but it's a hell of a lot of work.
The take-home from this is that a really professional, detailed, itemized estimate is absolutely invaluable on complex projects.
i just quoted on building a new build block of changing rooms for a football (soccer) club it ran to 25 pages, the devils in the detail :) £145,000 job if it comes off
The take-home from this is that a really professional, detailed, itemized estimate is absolutely invaluable on complex projects.
which i why my mind is blown every time i hear of somebody being asked to quote on a project simply because someone knew they were into photography...thinking that someone will just come around and take a few snaps and be done in a few hours and be happy to be paid a couple hundred bucks
The take-home from this is that a really professional, detailed, itemized estimate is absolutely invaluable on complex projects.
which i why my mind is blown every time i hear of somebody being asked to quote on a project simply because someone knew they were into photography...thinking that someone will just come around and take a few snaps and be done in a few hours and be happy to be paid a couple hundred bucks
This reminds me of when I was shooting freelance for some local magazines. I couldn't hire a model because it was so easy for the client to simply pluck someone off the school campus, who looked nice enough, and they'd do it for free. Never mind that it made my job harder having to essentially teach them to not look like a deer in headlights.
When you are really "professional", you know how to work fast, cover the details, produce excellent results. The only thing people notice is that it "didn't take that much time", and wonder why the prices are so "high".
